The frequency and intensity of wildfires are escalating globally, driven by factors such as climate change and human activities. Comprehensive response measures are imperative to mitigating the devastating impact on ecosystems and communities.
Existing fire alarms and smoke detectors are finicky, antiquated, and unfit to serve large plots of land, such as farms, golf courses, and recreational parks.
Torch Sensors is a startup building AI-powered IoT sensors that rapidly detect outdoor fires at an ultra-early stage, before they grow into deadly infernos. The sensors are synced to the Torch app and send immediate alerts to your phone in seconds, whenever a flame is detected.
Throughout this project, I worked with the Founder & COO, Vasya Tremsin, to design the Torch App and company pitch deck.
These alert notifications have a unique, shrill sound, allowing you to easily distinguish emergency alerts from your regular notifications.
Manage all your properties from one account. You can add unlimited users to your account – including loved ones and employees. In case you miss a fire alert notification, others are more likely to see it and take action.
Receive federal alerts and red-flag weather warnings – in one app. Instead of frantically refreshing multiple news websites and alert apps – your Torch app can be one place to look at in those crucial minutes.
Know when a fire is detected on a nearby property. You can opt-in to share your data with others in order to see theirs. If a property experiences a fire – alerts will be triggered to other Torch users nearby.
Gain real-time sensor data from each device's thermal camera, spectral analysis filters, and gas/smoke sensors.
For a full press list and article links, please visit www.torchsensors.com/torch-in-media
To better understand the general population of the United States regarding their concerns and experience with outdoor fires and wildfires, 1,046 people were surveyed. The survey included 56 data points, here are a few:
We then defined 5 user groups, united by their common goal of preventing fire damage.
User Flows
To better visualize the journeys of our users, we mapped out User Flows
Sketches
Then, we created created lo-fidelity sketches of our user flows and began creating our designs in Figma.
Concept Testing
We made incremental changes to our designs to improve user experience and maximize accessibility.
Here are the final designs for the Torch app, made responsive for all devices.
Here is the final design for Torch Pitch Deck.
In the "How early is Early Detection" slide, I graphically represented the speed of a Torch sensor in comparison to industry standards. At first, I struggled with the visualization, creating pie charts (Iteration 1) bar charts (Iteration 11). These visualizations are mathematically incorrect (both charts wrongly imply that all the time values, added together, creates a "whole").
I began to brainstorm other ways of displaying the information, creating a line graph (Iteration 13). However, this iteration lack a sense of boldness and strength that is shown in the rest of the company's branding.
In my final iteration, I combined elements of iteration 11 and 13, creating a visual line graph, with the line being mirrored against fire "size". The flame in Torch box is smaller than the flame in gas sensors, cameras, and satellite, illustrating how a Torch Sensor can detect a fire at such a small size in comparison to competitors.
Working with Torch provided me with a unique opportunity to design a solution for a global issue, wildfires and climate change. In the critical moments during a fire, it is crucial that users are presented with concise information, clear calls to action, and the ability to easily triangulate the flame location. Any ambiguity or incomprehensibility can hinder the user from taking appropriate action, leading to property damage, injury, and even death.
This project put a spotlight on the vital role that technology plays in mitigating the devastating effects of natural disasters and proved to me that design can save lives.